I'm a woman entrepreneur. I've created an activewear line for moms and sell via e-commerce and small retail. I also consult with other woman led companies and help them start and grow their business from the beginning. I'm a wellness expert, personal growth junkie and mom of a 2.5-year-old. Ask me anything about entrepreneurship or balancing it all as a CEO and mom!

lauraberens
Jul 11, 2018

Mom-Entrepreneur-Business Advisor-Personal Growth Addict

HOW DID THE ACTIVEWEAR FOR MOMS IDEA COME ABOUT?

Four years after starting my Love and Fit Coaching business I was pregnant with my amazing daughter Kya. While pregnant, I continued to workout and coach. Then, after taking some doctor ordered postpartum time off from the gym, I was ready to get back at it. Like so many other mothers, I found it very difficult to find a nursing sports bra that I could wear while nursing. I wanted something that was comfortable, dropped down on both sides and was moisture wicking. I thought to myself, there has got to be a better bra out there. When I couldn’t find what I was looking for I decided to create it! That’s when the activewear line was launched.

www.linkedin.com/in/laura-berens-b094897

twitter.com/lauraberensfit?lang=en

www.loveandfit.com/ 

I'm happy to answer any questions you may have about building your own business, how to start it, how to balance work life with family and embracing your power as a woman.

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Was being an entrepreneur something you always intended for yourself?
Jul 13, 12:53PM EDT0
What advice would you give to young women who want to succeed as entrepreneurs?
Jul 13, 11:00AM EDT0
Can you outline the schedule of one of your typical working days?
Jul 13, 7:13AM EDT0
What is your favorite aspect of being a female entrepreneur?
Jul 12, 4:08PM EDT0

Fellow female entrepreneur here! Love that you're living your dream. Sometimes I have trouble with balancing my time between life stuff and business stuff. I work from home and it all just flows together. Advice?

Jul 12, 3:31PM EDT0
What are your hidden inspiration sources? How do you generate new ideas?
Jul 12, 11:52AM EDT0

What’s your greatest entrepreneurial achievement?

Jul 12, 3:54AM EDT0

What do you believe is the formula for becoming a successful entrepreneur?

Jul 11, 2:59PM EDT0

Have you had any failures during your entrepreneurial journey? If yes, what have you learned from them?

Jul 11, 2:08PM EDT0

Oh yes many!! I wouldn't really call them failures but more trial and error. In the beginning of designing some of my items all our samples were just wrong, I kept on pushing to get the best design. If I didn't have those trials I would have never gotten to the product we have now. 

Jul 11, 2:33PM EDT0

What are the features of your bras that moms won't find in other brands?

Jul 11, 11:56AM EDT0

They are for nursing! They also have a full panel drop down and are moisture wicking. There are really no other brands that offer a full panel drop down supportive nursing sports bra. 

Jul 11, 2:33PM EDT0
How did the idea for your business come about?
Jul 11, 5:34AM EDT0

I was trying to get back into shape after pregnancy and during home workouts I needed a supportive nursing sports bra!

Jul 11, 2:34PM EDT0
How did you get where you are today, and who/what helped you along the way?
Jul 11, 5:02AM EDT0

I kept on going! I had so many times I wanted to quit or when things didn't pan out great with my designs but I just kept moving ahead one step at a time! My friends and family were great along the way with being supportive!

Jul 11, 2:35PM EDT0
What are your goals for Love and Fit, both short term and long term?
Jul 11, 2:56AM EDT0

Short Term: Increase our sales online Long Term: Grow into more large retail and boutiques!

Jul 11, 2:35PM EDT0
How do you plan to grow your business while raising your family?
Jul 11, 12:05AM EDT0

I set aside time for business and time for family. I will continue to grow the company and make sure my time management is on point so that I can still have time for my family :)

Jul 11, 2:36PM EDT0
How did you make sure that your pieces have the necessary performance power and not just cool aesthetics?
Jul 10, 9:43PM EDT0

We tested many different types of fabrics as well as I wear and test all the samples I create to make sure they are up to par!

Jul 11, 2:36PM EDT0
What was your design inspiration for the start collection?
Jul 10, 7:41PM EDT0

I really just wanted a full panel drop down nursing sports bra. While designing the first sports bra, I just incorporated the features I wanted in the bra so I could nurse as well as feel supported in my workouts.

Jul 10, 7:54PM EDT0
What’s your background? What did you do before you launched Love and Fit?
Jul 10, 4:50PM EDT0

I worked in business development/sales as well as the music industry for 8 years!

Jul 10, 7:54PM EDT0
What’s the one activewear item every woman should have in her wardrobe and why?
Jul 10, 2:45PM EDT0

Good fitting leggings! Most women wear activewear not even to the gym these days and having a great pair of leggings is crucial.

Jul 10, 7:55PM EDT0
How do you select the brands and designers you are working with? What are some of your best selling pieces?
Jul 10, 12:52PM EDT0

Hi Alex,

Our best selling pieces are by far the nursing sports bras we offer. There just aren't many options on the market. We create our own products so we are our own brand and I design the pieces. 

Jul 10, 1:36PM EDT0
Buzzwords such as activewear, sportswear athleisure, fitness fashion are all over the social media. Which word describes Love and Fit the best and why?
Jul 10, 12:45PM EDT0

Activewear for moms! We aren't just an activewear company, we specifically make products tailored to nursing moms. 

Jul 10, 1:36PM EDT0
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